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The cold start playbook
From zero outbound to a working pipeline engine in 4 weeks. ICP definition, domain warmup, inbox setup, enrichment workflows, sequence architecture, and reply routing.
Read playbook →Operational playbooks for building revenue infrastructure. Not theory — these are the systems we deploy inside client environments, documented and open.
From zero outbound to a working pipeline engine in 4 weeks. ICP definition, domain warmup, inbox setup, enrichment workflows, sequence architecture, and reply routing.
Read playbook →Lifecycle stage design, pipeline definitions, lead routing logic, contact and account models, property hygiene, and reporting foundation. Built for HubSpot and Salesforce.
Read playbook →A scoring model built on signals, not vanity metrics. Firmographic fit, engagement decay, timing signals, and GTM maturity — with tier thresholds that drive action.
Read playbook →Clay enrichment workflows, AI-powered personalisation at scale, signal-triggered sequencing, and response classification. The full stack for modern outbound.
Read playbook →Attribution, pipeline velocity, stage conversion, rep performance, and forecast accuracy. The reports your board actually wants, built from clean data.
Read playbook →How to document and hand over revenue infrastructure so your team can operate it without the person who built it. SOPs, runbooks, escalation paths, and ownership maps.
Read playbook →Every playbook above is something we build inside client environments. Start with a diagnostic and we’ll scope the right engagement.