The tools we use and recommend for building revenue infrastructure. No affiliate links, no sponsorships — just what works in production across client environments.
| Tool | Category | What we use it for | Best for |
|---|---|---|---|
| Clay | Enrichment | Waterfall enrichment, signal detection, ICP scoring, account research automation. The backbone of every outbound engine we build. | Any company running outbound at scale |
| Apollo | Outbound | Contact database, sequence execution, mailbox management. Clean integration with Clay for enrichment-to-sequence handoff. | Seed–Series B with lean SDR teams |
| HubSpot | CRM | CRM of choice for most of our client base. Pipeline management, lifecycle automation, reporting, and marketing hub integration. | Seed–Series B SaaS |
| Salesforce | CRM | Enterprise CRM architecture, complex routing, CPQ integration, custom objects. Used when the data model outgrows HubSpot. | Series B+ and enterprise |
| n8n | Automation | Self-hosted workflow automation. Agent orchestration, CRM sync, webhook handling, data transformation. Our primary automation layer. | Teams with engineering support |
| Make | Automation | No-code workflow automation when n8n is overkill or the team doesn’t have engineering resource. Visual builder, strong CRM integrations. | Non-technical RevOps teams |
| Claude API | AI | The intelligence layer. Powers lead scoring agents, email personalisation, deal intelligence, QBR prep, and content generation across our automation stack. | Any AI-native GTM workflow |
| Outreach | Outbound | Enterprise-grade sequence execution, A/B testing, analytics. Used when Apollo’s sequences don’t scale or the team needs deeper reporting. | Series B+ sales teams |
| Notion | Ops | GTM command centre, SOP documentation, playbook library, agent run logs, project management. The operating system around the tooling. | Any company needing a RevOps hub |
| Snowflake | Data | Revenue data warehouse. Attribution modelling, cross-system reporting, product-led signals, and historical analysis. Used when CRM reporting hits its ceiling. | Series B+ with data engineering |
We deploy and integrate these tools inside client environments. Start with a diagnostic and we’ll map the right stack for your stage.